Our team helped Istikbal UK create a successful TV commercial to increase brand awareness and sales in the UK market. We cast actors, found locations, and produced additional content for social media and e-commerce.
Istikbal UK is Turkey's leading furniture brand, known for manufacturing high-quality furniture at an affordable price point. They approached Ananas Media in need of a TV commercial to increase brand awareness and sales in the UK. As the brand is foreign to the UK market with many competitors, the challenge was to highlight the quality of their products and service compared to local brands.
We met with the marketing team of Istikbal UK to discuss their vision for the commercial and how best to approach the project. We then wrote a script for the commercial, and began planning for a large-scale production. This included casting actors, finding the perfect location, and ensuring all costumes, hair, and makeup were suitable for the shoot.
Our production team worked tirelessly to capture the perfect shots over a three-day period. They also produced additional content for the brand to share on their social media platforms, in addition to the TV commercial. A member of our team also took product photos that Istikbal UK could use on their website for e-commerce purposes.
In the end, the brand had both still and video content to showcase their products and drive sales. The TV commercial was a success and helped increase brand awareness and sales in the UK market.