Do’s And Don’ts Of Social Media Marketing
There isn’t a single social media marketing formula that works for all brands. With so many platforms, algorithms, and trends to keep up with, it can be hard to know where to start.
A brand’s online reputation is crucial as social media allows a consumer in Australia to purchase a product from the UK. With that in mind, we’ve come up with a few do’s and don'ts for brands to consider when creating content for social media and engaging with their audience. If you’re a social media manager working in house or in an agency, you might find this article helpful. Our points are not about the strategies or trends that brands may want to follow. Instead, they are just general habits to consider for daily management.
Social Media Do's:
- Post high-quality, engaging content: Video resolution, photography quality and scripts are super important for content creation. Make sure you have the right devices for content shooting and edit your content accordingly. If the resolution is bad and the context is not interesting, the viewer will not interact with the brand.
- Engage with your followers: Community building is crucial for a long lasting and loyal client-brand relationship. That is only possible if the audience feels seen and heard by the brand. Take the time to respond to comments and messages each day to remind the followers that the brand is approachable and takes action to solve any inconvenience.
- Use social media analytics: Analytics may look complicated but once you get the hang of them, they are the easiest way to track what’s working for your brand. It's great feedback for the strategy department as well as giving an insight to your audience.
- Utilize social media advertising: Paid ads work like magic if they’re targeted correctly. It lands your brand onto your target audience’s feed and if the ad is attractive enough (quality and engaging content) it will help to reach a wider audience and drive traffic to your website or landing pages.
Social Media Don'ts:
- Don't post low-quality and irrelevant content: It’s crucial to distinguish the personal brand and the corporation. Give the audience what they want and do not bore them with irrelevant and/or low quality content. Post according to what your audience likes to see and engage with on a daily basis.
- Don't ignore negative comments or feedback: A social media manager should know how to address negativity online. The brand should have a code on what to do in certain cases. Whether you reply to a comment or take the conversation to private messaging, do not leave the user hanging. This will only come back to jeopardize the brand’s online reputation.
- Don't over-promote your products or services: Social media is a platform to build strong relationships between brands and consumers. They shouldn’t be viewed as ad spaces. Instead, social media managers should focus on providing value to their audience.
- Don't post too often or too infrequently: Every brand needs different posting frequencies depending on what they sell. Maybe, posting more stories with links and shop tags work the best for brand X, while video content is more efficient for driving sales for brand Y. Find a posting frequency that works for your brand and stick to it.